Head of Product Design — B2C FinTech, Media & MobilityMake Design the standard, not the exception.
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Expert designer
10+ years of experience in creative direction and UX. 6+ years in tech and e-commerce
Product Oriented
5 years leading and scaling multidisciplinary teams. Expert in UX strategy, design ops and product collaboration
Strategy Focused
Design Vision and strategy Alignment from North Star to delivery
Human First
Human-first leadership: empathetic, structured and empowering

I’m part of the Design Crew’s Design Leadership & Management program.

Head of Product Design — B2C FinTech, Media & MobilityMake Design the standard, not the exception.
See my work
Contact me
Expert designer
10+ years of experience in creative direction and UX. 6+ years in tech and e-commerce
Product Oriented
5 years leading and scaling multidisciplinary teams
Expert in UX strategy, design ops and product collaboration
Strategy Focused
Design Vision and strategy Alignment from North Star to delivery
Human First
Human-first leadership: empathetic, structured and empowering
BlaBlaCar is a mobility product (carpool, bus, train). I improved scattered practices into shared systems so pricing changes, promo signals, and new journeys scale without friction.
See more


BforBank is a digital bank. I led an app relaunch that turned fragmented UI into a unified system so onboarding and core flows ship faster on iOS/Android raising perceived quality and reducing UX debt.
See more

I’m part of the Design Crew’s Design Leadership & Management program.

Head of Product Design — B2C FinTech, Media & MobilityMake Design the standard, not the exception.
See my work
Contact me
Expert designer
10+ years of experience in creative direction and UX. 6+ years in tech and e-commerce
Product Oriented
5 years leading and scaling multidisciplinary teams. Expert in UX strategy, design ops and product collaboration
Strategy Focused
Design Vision and strategy Alignment from North Star
to delivery
Human First
Human-first leadership: empathetic, structured and empowering
BlaBlaCar is a mobility product (carpool, bus, train). I improved scattered practices into shared systems so pricing changes, promo signals, and new journeys scale without friction.
See more


I’m part of the Design Crew’s Design Leadership & Management program.
