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At BforBank, we rebuilt the self-serve banking app. Consistent patterns that feel familiar and premium, with a five-minute onboarding awarded by Google.
Project snapshot
Role
Head of Product Design
Scope
Onboarding and Core money flows, standardised UX patterns, UX Research
Period
2022-2024
Context
iOS/Android relaunch in a regulated environment
Team
+20 Designers including DS manager, UX Research, UX writing, Visual Design
Problem & Goals
Business Context
- Compliance-heavy environment slowing iteration and creating rework at handoff.
- Onboarding and core money flows felt heavy & perceived quality needed a lift.
- Forecast of legacy customer migration to the new experience.
- Product, Engineering, and Brand needed shared UX standards to move in sync.
Objectives
- Relaunch the app with a unified, accessibility-first Design System across iOS/Android.
- Make onboarding fast and low-friction while protecting security and trust.
- Standardise patterns & governance to reduce rework and speed delivery.
- Establish research & delivery ops to sustain quality at pace.
Strategy & Approach
Vision & Principles
- Self-serve first, advisor-on-demand (24/7): resolve most tasks in-product, escalate to a human instantly when needed.
- Effortless, trust-first design: intent-led flows, plain language, no dark patterns.
- Evidence before changes: UXR in discovery
Governance Model
- Design System as infrastructure (core/semantic tokens, stateful components, versioned releases).
- Cross-functional governance (Design Council + quarterly alignment) to keep quality and velocity high.
Design highlight
Design system
A system-first foundation: clear patterns, cross-team collaboration, and AA accessibility that scale consistency and reduce rework.
Core banking App
Delivered the global UX/app relaunch in 12 months with 23% conversion and 10k new customers in 4 months.
Google Award 5-minutes Onboarding
A 5-minute flow, awarded by Google (2023 financial benchmark)
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