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At France Télévisions, I led two major projects : building the Okoo kids streaming app and driving the france.tv rebrand.
Project snapshot
Role
Lead UI designer
Scope
Okoo App
France tv multi-brand system
Period
2018-2022
Context
Public-service media, accessibility, high editorial tempo, performance & trust.
Team
8 UI designers
Problem & Goals
Business Context
- Okoo becomes the primary kids platform due to Zouzous/Ludo on France 4 closing.
- France.tv rebrand across many touchpoints (web/mobile/TV, live/news/replay).
- Multiple stakeholders + high editorial tempo.
- Public-service constraints
Objectives
- Launch Okoo : kid-first, parent-approved, across web, apps, and TV.
- Roll out the france.tv rebrand consistently across brands and touchpoints.
- Put a brand system in place to keep pace and quality.
Strategy & Approach
Vision & Principles
- Same goals, same language for Product, Engineering, Editorial, Brand & Marketing.
- Co-design, prototype, user tests. Start small, prove it, scale it.
Governance Model
- Weekly check points: Cross-product Design Sync with Brand & Editorial.
- Design Council to approve DS/brand changes & contributions.
Design highlight
Okoo — One system across web/app/TV
Designed Okoo’s UI from scratch and co-shaped a digital-first brand identity. Shipped the product and scaled it across web/iOS/Android/TV.
Design system
Defined visual guidelines with complete documentation and do/don’t rules.
france.tv rebranding
Translated the new identity into product-ready UI: type, color, spacing, motion. Unified headers/nav and editorial templates to land the brand across web, apps, and TV.
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